Client: Verizon Wireless
Language: Chinese (Cantonese/Mandarin), Korean, English
Region: National
Media: TV, Online Video Ad
Role: Concept Development; Art Direction
Tablets are proving themselves to be “lifestyle devices” at home and at work. Consumers will upgrade to newer models more rapidly than they would with a device like a PC, but how do we show them that Verizon Wireless is the way to go?
While consumers are interested in the idea of a tablet, many haven’t seen a reason they really need to buy one other than that they’re cool, fun technology. The early adopters have already bought tablets, but the mass shopper remains undecided.
This concept is describing and emphasizing the unique features and the services that Verizon Wireless offers. Our TV spots focused on specific capabilities that Asian-Americans would want in a portable device, and focused on how one device could coordinate multiple disparate elements in their daily routines.
Result?
The campaign is so loved by the clients that this Asian segment TV spot was air for the mass market audiences as well.
