Client: Wells Fargo
Language: Chinese
Region: National
Media: TV, Online
Role: Art Direction; Concept Development
Wells Fargo introduced Zelle service, targeting the younger Chinese American. How do we tackle this?
We shows two best friends who happen to be roommates, and Westley is dropping off his friend at the airport to travel back home for a month, with the reserved personality of Westley, he wanted to ask for the half of rent but he hesitant doing it because it is not as polite to ask for money in Chinese culture. Being his life long friend, his friend knows exactly what he is thinking and decided to prank him by acting like he forgotten about it, and secretly paid him via Zelle while they hug, and Westley is delighted after he found out.
The idea is based on an old Chinese saying, “Real brothers settle things clearly”, which means even blood related brothers will make sure nobody is getting advantages over another to ensure the relationship is healthy and lasting. And the Zelle mobile payment with Wells Fargo is convenient and rapid for you to pay each others in any place any time.
