Client: Verizon
Language: Chinese, Korean, English
Region: National
Media: Print, Online Banner, Direct Mail
Role: Concept Development; Art Direction
This ad combines the Asian-American’s passion for watching their favorite sports games – especially of their homeland teams in international competitions – with their propensity for having multiple networked devices in their homes. It promotes the ability of Verizon FiOS to seamlessly support not only HDTV but also devices like tablets, laptops and cellular phones at once. To enhance the effect, an Asian athlete appears to seamlessly exist on several different screens competing in several different sports at once – such as football, swimming and table tennis, Olympic sports in which Asian nations excel.
The online banner were created with different sport activities that interested different targeted segments the most, in order to maximize the attention from our target audiences. The Direct Mail was created with the mind set of customers can enjoy the games clearly with Verizon service, as if they are sitting in the front row seats. And as for the print ad, it is created with the mind set of Verizon is giving the benefit of being able to view the events seamlessly in different devices at the same time.
