Client: AARP
Language: Chinese, English
Region: National
Media: TVC, Online Video, Print, Social Media
Role: Art Direction; Concept Development; Production
How does Martin Yan do it? How does the beloved celebrity chef and TV personality stay healthy and sharp cooking up recipes and delighting audiences for over 30 years? The secret is there is no secret. Through his cultural upbringing, his life experiences and his global travels, Martin has put together a personal recipe for healthy living and keeping his mind sharp. Teaming up with AARP, he shares his way of living in this campaign featuring a long-form video, :30 TV ads, and a contextual print series that positions reasons why he cooks in relevant sections of local and national newspapers.
