Client: Verizon
Language: Chinese/Korean
Region: National
Media: Print (Newspaper), online banner, Direct Mail
Role: Art Direction
This campaign is playing with the traditional medical practice of acupuncture, which is known to help ease the sickness by stimulating the ports of human body with needles to allow the “Chi” flowing smoothly. We are borrowing this as an analogy of Verizon’s internet service can help you to clear the congestion of your internet speed. The visual of the mouse with the acupuncture needle also reassembles the R/C car, which you can control seamlessly to speed around as ease.
Headline Back Translation: Stay away from high prices, get stable Internet connection, all taken care at once.
