Client: Subaru
Language: Chinese
Region: San Francisco
Media: Print, TV, OOH, Digital
Role: Concept Development; Art Direction
ManHua, Chinese comic books, are very popular among the young Chinese populations, mostly depicting exciting and adrenaline pumping stories, and racing would be one of the topics or scenes that appears in the world of Hong Kong ManHua often. By adding the style, color, and common effects of Hong Kong ManHua, we are helping the audience to link driving a Subaru WRX with being the heroes of that adrenaline pumping stories that they love the most.
