Client: Verizon
Language: Chinese/Korean/English
Region: National
Media: Online
Role: User Interface; User Experience; Information Architecture; Art Direction
“A Day with FiOS” is a gamified microsite for Verizon. The goal of this interactive game is to let users to experience FiOS’ superiority network first hand by exploring the rooms in a house in scavenger hunt style. In this game, users pan through each room interactively, search for objects that are connected by FiOS, and discovering different ways in which FiOS transforms the home. With each new discovery, users accumulate points towards entering a sweepstakes.
Result?
This project resulted with significantly increased main Asian site’s organic visit by 21% and also achieved 64% higher loop qualify rate than the main Asian segments sites.
